THE ITALIAN FLAVOR

SUMMARY

Arancini is a recipe of italian origin from the native Sicilia. A product that Fito brought directly from Italy, so he could set up a restaurant and food cart, with a Street Food style so he could sell and share this delicious recipe with extra cheese on it.

PROBLEM

Fito came to the Studio searching for a graphic mark to create his new restaurant. He wanted to entwine the italian food with the guatemalan.Tropicalize the recipe, with something really good to produce. Creating a mark with a name that transcended within the colonial scope, was the challenge that was put on us when we started the project.

TASKS

Branding - Advertising - Visual Guidelines

BRAND
BUILDING

PATTERN

PALETTE

ADVERTISING