Within the sports field, the use of light implements and clothing. This frequently is called “High Performance” dedicated directly to serving the elite of the sport. This clothing should be casual and sporty at the same time, thus applying daily use such as going to the gym or training rigorously.
NAVA WEAR, lacked the graphic line or visual approaches to create a correct brand journey. The designs and ideas for posts were not yet directly captured on something that was attractive for the brand.
Branding - Advertising - Visual Guidelines