STARS OF OPPORTUNITY

SUMMARY

Guatemala has a close relationship with The European Union, recently through programs of social development and auto-sustainable economy for the communities, a compilation  of the success stories have been published before, which was born as an initiative called “Opportunity Stars”.

PROBLEM

There’s a conception that the aid that comes from foreign countries, usually has to do directly with political and media-interests. With the campaign we wanted to make known directly how the European Union supports the communities to be self-sufficient.

TASKS

Visual Outreach Campaign in print and digital media.