THE ITALIAN FLAVOR
Arancini is a recipe of italian origin from the native Sicilia. A product that Fito brought directly from Italy, so he could set up a restaurant and food cart, with a Street Food style so he could sell and share this delicious recipe with extra cheese on it.
Fito came to the Studio searching for a graphic mark to create his new restaurant. He wanted to entwine the italian food with the guatemalan.Tropicalize the recipe, with something really good to produce. Creating a mark with a name that transcended within the colonial scope, was the challenge that was put on us when we started the project.
Branding - Advertising - Visual Guidelines